Natural and Healthy
We do not produce water, we are just porters of nature
The benchmark of China’s drinking water industry
Founded in 1996, Nongfu Spring is China’s largest
packaging water supplier, holding the number one spot for
market share and is one of the top 20 beverage companies
in China.
In terms of retail sales in 2019,
Nongfu Spring ranks among the top three in the Chinese
market for tea beverages, functional beverages and juice
beverages.
Natural and Healthy Philosophy and Values
Since its foundation, Nongfu Spring has strictly adhered to a
“natural and healthy” philosophy, never using tap water and
never adding artificial minerals to its drinking water. In order
to ensure a continuous supply of high-quality natural water,
Nongfu Spring has a unique strategic vision and prospectively
lays out twelve scarce high-quality natural water sources in China,
laying the foundation and ability to provide consumers with
long-term natural health services and form long-term Stable
competitive advantage.
Based on consumer insights, Nongfu Spring has launched a series
of classic slogans and marketing cases combined with Chinese
culture.
Natural Beauty with technology
Nongfu Spring has advanced equipment level and manufacturing
capabilities, strong supply chain management capabilities and
strict quality assurance system.
Nongfu Spring has the world's advanced drinking water production
line and its high-speed aseptic filling equipment meets the Log6
sterility standard. It has low energy consumption and
high-efficiency direct rail transportation capacity in the three
major water sources, and its product quality assurance system
covers raw materials, R&D, manufacturing and sales channels,
ensuring the highest quality and sustainability of its
operations.
Diversified products
Nongfu Spring is constantly innovating and diversifying
its product offerings. In addition to drinking water, it
has launched ready-to-drink tea, functional drinks, fruit
juice, plant protein, coffee and other categories.
Comprehensive national sales channels
Nongfu Spring has established a comprehensive national
sales channel, using big data systems to continuously
improve its distribution efficiency. As of 2019, It
manages more than 4,000 dealers and more than 10,000
front-line sales personnel and sales management personnel
across the country through its mobile phone terminal
system. It manages the distributor's inventory through a
big data analysis system and strictly controls the age of
product terminals to improve operational efficiency.
Actively participate in and advocate for social
welfare
Nongfu Spring has always been actively involved in and
advocating for the social welfare. Whether it is flood
fighting in the Yangtze River in 1998, the 2008 Wenchuan
earthquake, or the severe drought in Yunnan in 2010,
Nongfu Spring does everything it can to help the people in
the disaster areas. It also launched a "sunshine project"
designed to help schools in poor areas improve sports
facilities. "Drinking water with gratitude for sources"
was created to help poor children in regions in which
Nongfu Spring sources its water. Community welfare
activities are our social responsibility.
Nongfu Spring remains true to original aspiration, focuses on the
future, to create a Chinese beverage super brand.